Lip balms have been around for many years and they are some of the most popular and widely used oral care product on the market. Many brands have come and gone throughout the years thanks to the market being so flooded, but Chapstick has always remained he top item of choice. Unfortunately for Chapstick, it is no longer the best selling lip balm as Burt’s Bees have seem to take the position. As of late, there’s a new brand that’s making new waves and it’s quickly reinventing oral care.
Evolution of Smooth or (EOS) has the most buzz compared to other similar projects. With just a seven year lifespan, EOS lip balm has taken over the market with it’s brightly colored ointments. Many celebrities have been spotted out in public using the brand. Christina Aguilera, Kim Kardashian, and Miley Cyrus are like unofficial spokesmen and their presence has caused an uproar in sales. Evolution of Smooth has sales of over $1 Million units sold on a weekly basis making it the second best selling lip balm behind Burt’s Bees. The brand/company does a great job of marketing as well and since women are consistent users of these products, (EOS) specifically targets them for ad campaigns. Whenever you walk down the isle of your favorite stores, Evolution of Smooth stands out with it’s egg shaped appearance.
This brand also focuses on the under 35 demographic since these individuals make up a large chunk of sales. This style of selective marketing has giving (EOS) an edge in this oversaturated field and by the year 2020, (EOS) is expected to reach $2 Billion in sales. These types of numbers in such a short period of time is a bit unheard of and Evolution of Smooth is pulling it off effortlessly. In the next few years (EOS) will be the undisputed champ. Visit the evolutionofsmooth website to have a complete view of the EOS product line.