Lori Senecal is considered one of the more trustworthy, efficient and effective advertisers of her day. One of the reasons is because she is very passionate about advertising. Therefore, she knows a lot about what is needed in order to be successful in this area. For one thing, she is aware of the changing market. Therefore, she does everything she can to keep on top of the changes. However, she does not keep everything she knows about the market to herself. Lori presents her findings across different media so that other people can learn what they need to know about marketing.
Lori Senecal talks about plenty of new trends in advertising. One of the trends that are worth staying on top of is the use of digital media. One of the reasons using different types of media is important for advertising is that it allows business to reach a wide range of customers. One of the most recommended methods for advertising and marketing is through social media. One thing that people can do is gain a following through community engagement. When one makes himself visible on social media, he can gain fans and followers that could bring a lot of benefits to the company.
In an article on Adage, Lori also talks about the content of advertisements. One thing that companies tend to do is find ways to reach the customers. One way to do this is to address issues that mean a lot to the customers. This is often called addressing matters at the heart. This does gain the attention of customers and gets them to want to be a part of the campaign that the company is running. One of the ways the customer feels he is supporting a worthwhile cause is if he buys the products that the company is offering the customers.
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