Getting to Know Lori Senecal First CP&B Global CEO

CP&B Ad Agency attributes its successes to a woman with a wit, erudition management skills and organizational strengths. Lori Senecal, from global executive chairman KBS, one of MDC Partners shop for seven months to global CEO of Crispin Porter + Bogusky (CP & B). A new role that had just been introduced by the Agency in 2015 to oversee its global growth and development. Senecal management oversight stretches to the firm’s ten international offices.

Since joining the firm in 2015, Senecal has not only worked in retaining CP & B clients but also in its growth. Bringing in more clients like American Airlines, thus increasing the firm’s global market presence. Coca-Cola, Nestle, BMW, Kraft, Domino’s Pizza, MetLife, Applebee’s, and Fruit of the Loom are among the clients she accounts for. Increasing the firm’s Revenue to about 21% at in the year 2016. This has been attributed to her experience and prowess in management structure and communication. Visit Adweek for more info.

About Lori Senecal

Lori Senecal is a degree graduate from McGill University. Her career inspiration to advertisement business started early where at the age of only fifteen, became a coach of her school gymnastics team. She accredits her leadership skills and learning about goals setting, communication, and consistency to the gymnastics. Her career started as a co-founder and Tag ideation with McCann Erickson from 2003. Later promoted to Global Chief Innovation Officer in McCann Worldgroup in 2006. She left firm having become its President from 2007 to 2009.

According to The Drum, Kirshenbaum Bond Senecal and Partners was her next career, as its President and CEO again reaching the heights of Global Executive Chairman by 2015. By the same year, she became the Crispin Porter and Bogusky (CP & B) Global CEO managing all its ten international offices. Senecal has received several awards and recognitions for her strong, agile, inventive and global market innovations. Her leadership, consistency and key eye on talent is what has contributed to CP & B successful business and recognition. “A great idea is only great if it actually happens” one of her quotes an inspiration in the Entrepreneurial world.

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