Lori Senecal’s dream is to become a global CEO for the company that she has been working for all of her life. She manage to become the global CEO for CP+B, but this dream is about to end later this year. Lori Senecal must leave her post, because the company would want more young leaders to emerge, and they have already given her the chance to prove herself. Lori got the position in 2015, when the board of directors of the company unanimously chose her to lead one of the largest advertising agencies in the world. Her leadership is characterized as one of the best years of the company, because they managed to show their competitors how an advertising agency should do business with their clients.
According to campaignlive, Lori Senecal would have to give way to younger leaders inside the company, and she is totally fine being replaced. She recalled how she has been training a lot of young leaders these days to follow her footsteps. She stated that she would want the company to be in better hands, and she will do everything that she can to raise those kinds of leaders who would be bringing the company good. After working with CP+B for several years, Lori Senecal plans to retire, but she has several business ideas in mind. For more details visit Ideamensch.
As the time of her resignation nears, many people working back at CP+B are stating that they will feel sad once their CEO left her position. Many of those working for CP+B has forged deep relationships with Lori Senecal, but they stated that life must go on and they will try to cope with the new management that will replace her leadership. Check out advertisingweek to know more.
Under the leadership of Lori Senecal, CP+B became a global leader in producing advertisements which leave the audience with strong emotions. The advertisements that they produced have a global reach, and it is also uploaded online to see the reactions of those who will be watching it. The advertisements that CP+B created also received several awards from award giving bodies, and the quality of every advertisement is evident in each shot.