Have you ever heard of Bumble? It’s a dating app where women are only allowed to do the initiating. Cool right? But that’s not what this article is about. This is about the app’s creator, Whitney Wolfe Herd.Herd, as I mentioned above, is the CEO of the Bumble app which has more than 22 Million users. Later in 2012 she also helped open Tinder, which has grown to be severely popular since its release. She is 28 years old and has a Bachelors degree in Arts & Sciences from Southern Methodist University. Just recently Herd was featured in Forbes’ “30 under 30” list. Interestingly enough, her successful female-oriented app was created after a problem occurred with her work on the Tinder app.
According to Herd, she was harassed by her co-workers and employers while working to release Tinder causing her to sue after leaving the company. Her app Bumble just happens to be Tinders biggest competitor. Herd understands what its like to be harassed or messaged continuously against their will by guys they are not interested in. She wanted to create something in which women could look for what they liked in a man and decide whether or not to message them on their own terms. This is the purpose of Bumble. In a recent interview on Refinery29.com, Herd talks about how women should consider reaching out to the men they find that they like on the app. She suggests that instead of leaving the first message at a measly “hey” they should be more personalized lines to attract the men initially.
That way they can start things on a conversation basis not anything else.She also gives advice to other girls on how to stay positive and happy even after being rejected. She says, “Once you make it bigger than yourself and strive to do something to make a change for others, it will rebuild you.” Many women like Herd a lot because she is extremely relateable. Many people have a hard time believing that young CEO’s are good at what they do. But Herd is good at what she does because of her young age. She is a young woman which gives her much experience and knowledge as to what young girls are going through when it comes to dating and such things.Herd is excited about where she is going in life, and there is even talk about creating a version of Bumble for parents instead of just girls.