The world was surprised by the married couple Beyoncé and Jay Z in their first project under their moniker “The Carters”. This is an all new duo from the powerhouse of husband and wife. The project “EVERYTHING IS LOVE” came out as exclusive on TIDAL on June 16. That is the streaming service that Jay Z co-owns. An aspect explored in this album are friends. Good friends of the couple is OG Juan Perez or Kareem “Biggs: Burke” and wife Desiree Perez. OG Juan Perez’s first debut with Jay-Z through the company he is Co-Founder of Roc-A-Fella Records. He assisted Jay start up the studios over the end of 1990s and start of the 2000s.
The two men went into the inoperative record label Roc-La-Familia. They together in 2003 had started up sports bar called the 40/40 club. The club’s theme was NYC sports. It was motivating force in the partnership. Both them men started up Roc Nation Sports in Spring 2013, this was an announcement that turned out to be a bombshell. This was a project considered by Jay Z- and Perez in an achievable spin-off off Roc Nation. Desiree Perez who’s the wife of OG Juan played role of COO for Roc Nation.
She is also known as “Dez”, She is the force before the contracts required for streaming “Tidal” the music app. She is also a center member of the “Hova Circle of Influence”. Her husband serves as the President. The center of the mentions is “Friends” from “EVERTYTHING IS LOVE”. From insiders Desiree Perez has been the righthand women of Jay at the table of negotiations throughout the years. She has credit with the $150-million deal with concert-promotions large 2008 Live Nation. This has been one of the largest music contracts ever awarded then.