Desiree “Des” Perez is certainly a woman of mystery. For the past twenty years, she has been a valued confidant and close friend of recording artist and business mogul Jay Z and his wife, Beyonce. Her nickname among this set of recording greats, who value her counsel, is “Babe Ruthless” and she is frequently seen in the company of Jay Z and Beyonce. Des is married to Juan “OG” Perez, the head of Roc Sports.
Jay Z is worth a cool $500,000,000. and has continued to venture into areas of interest in business, music and art. He recently acquired shares in Carol’s Daughter, a make-up and beauty products company. His greatest past business success was when he and Damon Dash founded Rocawear, a clothing and fashion line; he bought out his former partner and eventually sold the company for more than $200,000,000. Jay Z, also, owns a half share in the 40/40 Clubs, a nightclub franchise, which has plans to expand into the entertainment scenes of Las Vegas and Tokyo. But his pet project is Tidal, a music subscription service company similar to iTunes. Sixteen performers have recently been added to the list of existing performers recording for Tidal. Tidal is an endeavor to share partial ownership of Tidal with the performers themselves.
Des Perez continues to be an important person in this unique and fashionable dynasty, bridging the glamorous worlds of music and entertainment with the more down to earth and mundane but profitable world of business.
Personalities like Jay Z and Beyonce and even Des Perez represent the new hip popular culture. They are symbols of success for young people around the globe. Years before this new dynasty became spotlighted there was a music presenter of a popular ethnic TV program, Soul Train, that offered cool entertainment to young people with a smooth urban edge to it. His suicide in 2010 highlights the difficulties faced by those people whose business efforts create opportunities for others, but may add unnecessary burdens to other aspects of their already busy life.