Luiz Carlos Trabuco Cappi is a Brazilian business executive that worked in different areas of Bradesco. His career was progressive and it led him to lead Bradesco group in 2009, with the mission of regaining the lead of the Brazilian Banking market, which was lost to Itaú through a merger that took place with Unibanco.
Cappi prioritized organic growth on the mission of taking the top of the Brazilian banking market. Simply buying other banks or merging with smaller ones were never his strategy, although a recent acquisition did occur with the 2015 purchase of the Brazilian branch of HSBC, which brought it closer to reaching Itaú, which still holds the lead. A significant strategy of organic growth has not only been that of increasing the number of agencies in Brazil but making the services that Bradesco offers their customers more attractive.
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It is not a coincidence that Cappi has lead Bradesco as CEO for so long. In over in nearly half a century of his career at Bradesco, he has been through significantly strategic areas such as retirement funds and marketing. Cappi was one of the youngest vice-presidents to hold office at Bradesco and the first to eventually take the lead. Cappi presently maintains his influence in Bradesco as one of the board members.
Perhaps Luiz Carlos Trabuco Cappi’s most admirable contribution to Bradesco’s success was when he led Bradesco Seguros, which is the insurance division of Bradesco, where under his leadership, it became responsible for a growth of 26% to 35% of Bradesco’s total financial results.
For those that believe in destiny or even pure coincidence, both would agree that it is at least interesting that Luiz Carlos Trabuco Cappi and Amador Aguiar, Bradesco’s founder both come from the same city, Marília, in the state of São Paulo, Brazil. Cappi is seen a discreet executive that used firm decisions to put Bradesco back on track to reclaiming the leadership of the Brazilian Banking market.
Find more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml