Zaxby’s Is America’s Fastest-Growing Restaurant App

Zaxby’s, the beloved fast-food chain known for its delicious chicken offerings, is winning hearts through its mouthwatering dishes and making waves in the digital world.  Since its launch in 1991, Zaxby’s has been a nationwide beloved mainstay for chicken lovers. The company launched BitRewards at a time when other fast-casual chains, such as Panera Bread […]

Zaxby’s Rewards

While other restaurants are cutting rewards programs to loyal customers, Zaxby’s, a chicken chain restaurant headquartered in Georgia, is amplifying their rewards program. Customers that join the restaurant’s Zax Rewardz program will receive a welcome gift of a free Big Zax Snak Meal. The meal consists of 3 Chicken Fingerz, Texas Toast and Zax Sauce, […]

Zaxby’s Mobile App Ascends as America’s Fastest-Growing Restaurant App

The fast-food landscape is fiercely competitive, with technology becoming integral to a brand’s success. Zaxby’s, the quick-service chain famed for chicken wings and sandwiches, is a testament to this trend. The brand’s commitment to enriching its mobile application, especially its rewards program, has sparked significant growth and earned high praise from its customer base. Investing […]

Bernard Acoca Replaces CEO and Founder Zach McLeroy as the First External CEO in the Company’s History

After over thirty years of being in charge of the premium chicken QSR business in Athens, Georgia, Zaxby’s CEO, Zach McLeroy, will take over as president of the organization in January 2022. Bernard Acoca will take over as the organization’s new Zaxby’s CEO. Acoca’s skills will help the firm manage some of the top restaurant […]