As Chief Operating Officer of Jay-Z’s Roc Nation since 2009, Desiree “Des” Perez has led the company to massive growth year-over-year. Because Perez tends to stay behind the scenes and out of the public eye, many casual music fans do not know her and she prefers it that way. She was recently placed in the spotlight when music magazine Billboard named her as one of the music industry’s most influential female executives. While Perez may not enjoy the recognition there is no denying that the distinction is well deserved, and lacrosse camp Desiree Perez.
Perez, a New York City native, got her start in the business nearly 25 years ago. She began to be known in the 1990s as a smart, creative businesswoman who managed a number of high-end night clubs and entertainment venues. It was while working in this capacity that Des began making connections and creating friendships with many people in the music industry. She became close friends with Jay-Z during this time and the two developed a business relationship. To this day there are not many business decisions that Jay-Z doesn’t ask Perez for her opinion on, and resume her.
The pair first began working together when he appointed her to run his SC Enterprises. She performed well enough in this position that when he formed Roc Nation, Perez was his choice for COO. The choice was a solid one as Perez has used her savvy business acumen to grow the company and she is an ever present sight at most negotiations. Her true skill is at the negotiation table, securing many deals including Beyoncé’s Formation Stadium agreement and Rihanna’s mega deal with Samsung. She also took over as COO of Roc Nation’s new music streaming service and secured a huge deal with Sprint that gave the service access to all 45 million Sprint subscribers.
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With recent technological innovations and every business competing to get the biggest pie of the digital market, the music industry is not left behind. Tech giants like Apple Inc. and Spotify have already taken a portion of the digital music market through iTunes and Spotify.com. The robust and instant success experienced by these two companies prompted others to venture in the same business.
Tidal is the latest music streaming company. Since it was co-founded by Jay Zee, Rihanna, Kanye West, T.I and Beyoncé, the company has been experiencing a slow-paced growth, particularly in membership subscription. The company has seen some members of executive position quit, perhaps due to the pressure that comes with the job.
Desiree Perez has been appointed as the new executive and is charged with increasing the company’s market share and boost its growth in a highly competitive business. Desiree is not a stranger to the entertainment business. She has worked with Jay Zee for a while negotiating deals for Roc Nation Sports and Rock Nation. More related article on pagesix.com.
The New Yorker is considered by many to be a tough negotiator and is rumored to be behind Rihanna’s deal with Samsung and influenced the Formation Stadium Tour for Beyoncé. She is married to “OG” Juan Perez, the head of Roc Nation Sports. Desiree Perez is also said to be a member of a famous and a very influential group known as the ‘Hova Circle.’
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She is also a producer and is well known for producing Beyoncé and Jay Zee’s On the Run Tour in 2014. She is looking to use her background experience in running a business and knowledge of the entertainment industry to turn the fortunes of Tidal around. More of this on prettymanprettyman.com. Even though it will not be an easy task, many enthusiasts believe that Jay Zee got his tactics spot on when he appointed her. Check on templeofthecave.com.
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