Desiree Perez’s Role in the Growth of Tidal

The music industry is in domination by artists who made their way to fame and riches through hard work, smart moves and valuable connections. The hip-hop music industry, in particular, has several figures who have won the respect of fans worldwide. They record songs that reflect the struggles they endured on their way to the top. One such artist is Jay-Z, born Shawn Carter. Born and raised in Brooklyn, New York, Jay-Z managed to stay away from the issues that stifle fresh talent and rise to feature on Forbes’ list of the richest musicians.  Refer to businessinsider.in for related articles.

A few years back, Jay-Z took a different turn in entrepreneurship to start an online music application enterprise known as Tidal. Despite his background in music, he has managed to rival gigantic predecessors such as iTunes by recruiting smart business leaders, for more of the subject, click on pagesix.com. Currently, Tidal is under the management of Desiree Perez, a longtime friend and business partner of Shawn Carter. Desiree is the force that is helping Jay-Z transition from a successful music career to a successful business career. She is responsible for handling million dollar contracts, integrating trending features and signing up world famous artists such as Beyoncé, T.I, Kanye West, and Rihanna.  Check on imdb.com for an additional article.

Desiree is part of Hova Circle and Roc Nation, two of the organizations that directly manage Tidal. She is the wife to OG Juan Perez and has amassed extensive knowledge in running the music industry from him. According to close sources, Desiree helped renegotiate Beyoncé’s Formation tour and release part of Kanye West’s album, The Life of Pablo (TLOP), on Tidal. By featuring TLOP, Tidal gained approximately a million more subscriptions of trial users. As of 2017, Desiree plans to top up that list by focusing on Tidal Discovery and Tidal X. Tidal Discovery showcases new releases whereas Tidal X features live videos from the most applauded celebrities.  Follow Dez here.

Additional article on http://www.apple.com/music/