The New Face of Tidal With Desiree Perez

Owning a business and managing it are two different things. Tidal is one such business that has been owned by a different person but managed by different people. Managers have left tidal from time to time but this has not brought Jay-Z down. He is a strong entrepreneur who has survived all the hardships and is now going places after he got the right business person to do the job.

Desiree Perez is the new face of Tidal music streaming business. She is not new to the music industry since she is married to Juan Perez and has worked with both Beyoncé and Rihanna before. She is known for her accountability and expertise in closing profitable business deals make her stand out. With her on board, Jay-Z’s business is going place. Signing in new trial users and even putting new services like Tidal Discovery–their list of new releases and Tidal Rising–their group of up and coming artists. This is to diversify and stop streaming only old music from the already existing catalogue.  Head over to for additional article.

Tidal has now been back in the news, it is said to be making its own success path in this very competitive music industry. With albums from the likes of Rihanna, Beyoncé, T.I. and Kanye West and good deals being signed with the help of Des Perez, no doubt tidal is rising.

But who is Desiree Perez? She is the new face of Tidal and is also the face behind the Roc Nation, she is a member of the influential Hova circle group that is behind the success of Roc nation, for related story, click this.  She has worked with Rihanna in signing the deal with Samsung. Apart from being married to Juan Perez, she is also a successful business woman who is very efficient in closing lucrative business deals.  More on

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