Evolution of Smooth’s Lip Balm Reinvention

Lip balms have been around for many years and they are some of the most popular and widely used oral care product on the market. Many brands have come and gone throughout the years thanks to the market being so flooded, but Chapstick has always remained he top item of choice. Unfortunately for Chapstick, it is no longer the best selling lip balm as Burt’s Bees have seem to take the position. As of late, there’s a new brand that’s making new waves and it’s quickly reinventing oral care.

Evolution of Smooth or (EOS) has the most buzz compared to other similar projects. With just a seven year lifespan, EOS lip balm has taken over the market with it’s brightly colored ointments. Many celebrities have been spotted out in public using the brand. Christina Aguilera, Kim Kardashian, and Miley Cyrus are like unofficial spokesmen and their presence has caused an uproar in sales. Evolution of Smooth has sales of over $1 Million units sold on a weekly basis making it the second best selling lip balm behind Burt’s Bees. The brand/company does a great job of marketing as well and since women are consistent users of these products, (EOS) specifically targets them for ad campaigns. Whenever you walk down the isle of your favorite stores, Evolution of Smooth stands out with it’s egg shaped appearance.

This brand also focuses on the under 35 demographic since these individuals make up a large chunk of sales. This style of selective marketing has giving (EOS) an edge in this oversaturated field and by the year 2020, (EOS) is expected to reach $2 Billion in sales. These types of numbers in such a short period of time is a bit unheard of and Evolution of Smooth is pulling it off effortlessly. In the next few years (EOS) will be the undisputed champ. Visit the evolutionofsmooth website to have a complete view of the EOS product line.

For more info, check out the EOS Facebook page. You can also go directly to https://evolutionofsmooth.ca/.


Improve The Quality Of Your Hair With WEN Cleansing Conditioners

Chaz Dean is the famous creator of WEN cleansing conditioners, being a high profile celebrity hair stylist in the industry for many years now. He created the WEN hair care line near a decade ago, and it is still working wonders for women’s hair everywhere. WEN is his most popular product to date, though he has developed several for hair care. The great part about WEN cleansing conditioners is that they can work for all women, and all hair types. This is because of the special, all natural ingredients that Chaz used to make the formula, which also provides a deep cleanse to the scalp without stripping it of essential oils. Even women that are experiencing dry or brittle hair, or just damaged hair in general, can reap the benefits of WEN cleansing conditioners, as it will breath new life into the hair.

Bustle Magazine’s very own Emily McClure did an in depth review of the QVC advertised version of WEN cleansing conditioners, after she decided to finally test it out for herself and her readers. Emily has always faced hair troubles, mostly due to her hair being so fine, which is what makes her so skeptical of products today. Nevertheless, she tested the product thoroughly for a week, tweaking her routine to see how she could make it work for her. After a little trial and error, Emily started seeing good results within a few days, and by the end of her week trial with the product, she had noticeably fuller and shinier hair, she had even been getting compliments on it, which ultimately persuaded her to make it a permanent addition to her routine.

It took Chaz a lot of trial and error before he found the right mix of ingredients to create WEN cleansing conditioners magic formula, but in the end it was well worth it, as the product is still holding strong after a decade. Any women having difficulty managing their hair should definitely look into WEN cleansing conditioners, especially since they are budget friendly, being no more than $40 dollars per bottle. See, https://www.amazon.com/WEN-Sweet-Almond-Cleansing-Conditioner/dp/B0048O2R1E.

For more info visit Wen on Facebook and Twitter.

How EOS Upset an Established Market with a Little Innovation

Make-up routines everywhere were uprooted and re-imagined when an innovative beauty industry start-up offered their latest answer to a predictable industry unchanged and unmoved for 100 years.

EOS lip balm – born seven years ago, Evolution of Smooth – is the brainchild of experienced corporate strategist Sanjiv Mehra and start-up consultants Jonathan Teller and Craig Dubitsky. They were determined to change the buying experiences of an age old oral hygiene staple in the lip care industry.

Further upsetting an unchanged and unchallenged industry, EOS offered a different user experience with its ‘orb’ – a round, oval casing concealing a unique and appealing alternative to the tired cylindrical tubes competing in a market based on lower costs and lower prices. Not only did EOS bring a colorful collection, they also brought flavors unheard of elsewhere.

Thus, consumers embraced the new concept, and after heavy marketing based on sponsorship and product testing, EOS exploded into the old market; dominated by heavy hitters such as Chapstick and Burt’s Bees. Long before getting the products on the shelves of Walgreens – veteran Sanjiv Mehra knew they had a good thing.

If imitation is the greatest form of flattery, EOS was no doubt amused by the introduction of knock-off product attempts of corporate giants such as Sephora Beauty who understood the appeal and saw the fast climbing sales as EOS lip balm launched its campaigns around the world.

In an exclusive interview with Fastcompany.com, Sanjiv Mehra opened the doors to EOS, how it got started, and why there was so little upfront information as the product gained traction in the well-established industry.

Despite a deliberate lack of transparency, EOS was a number one contender, rising to the top with customized campaigns that combined matching KEDS shoes to a flavor/clor and Alice in Wonderland themed sets. This strategy proved to be the right move for them and catapulted EOS to the number 2 spot in record time. For more information, visit the evolution of smooth website, Linked In page and Pinterest profile (https://www.pinterest.com/explore/eos-lip-balm/).