Evan Rubinson is the Managing Director of New York-based PRI Management, a firm that creates and manages publicity campaigns for artists and companies. He’s working in the field since 2010. In this blog post, Evan tells about his thoughts on post-pandemic management which he says involves “creating an environment of security but one that is free from fear”. To achieve this goal, culture plays a key role because it tells people how they should behave and what they can expect. Evan also discusses some of his work with artist Radiohead as an example.
“It’s becoming increasingly imperative that people develop a new narrative – one that doesn’t hinge on the apparently diminishing possibility of a biological apocalypse. The pandemic, as it has been represented so far, is eerily reminiscent of the collapse of society in A Canticle for Leibowitz by Walter M. Miller, Jr. Perhaps it is no coincidence that it was during the first world war that this novel was published. Miller was a member of the Civilian Conservation Corps, which he joined in 1933. Like our post-apocalyptic society, the CCC existed during a time of great uncertainty. Its aim was to restore wilderness areas in places like California’s Sequoia and Kings Canyon National Parks.”
The question remains is how many people are willing to adopt such an alternative way of living, but there are elements that would be required for this alternative to work. Read more about Evan Rubinson on thebossmagazine.com
A pandemic is a disaster that can affect an entire population at once, while other crises are limited in scope and can be more effectively managed. Evan Rubinson says that large disasters like a pandemic present complex problem with no clear solution. To deal with these problems, people have to be taught how to handle the crisis and respond appropriately to new situations as they arise.
Culture is a set of values, ideas and meanings that communities use to make sense of the world around them. The culture plays a key role in how people perceive the world and how they respond to it. To understand the culture better, people must first answer two questions: What does the society think about pandemics? What does it expect of those who are in charge? Culture gives rise to “collective beliefs” that unify a group or community. A culture can also be defined as a “set of assumptions, symbols and practices that distinguish one group or class from another”.
For example, the phenomenon of mass hysteria is an example of how people differ in their perception of pandemics. This perception is affected by how they learn about it and how they were brought up. A person who was raised in the countryside would have a different perspective than someone raised in urban environments where the effects of various epidemics are more likely to be covered in the media.
To deal with the existing culture, Evan Rubinson says it is important to understand the role of government and how it has affected the people. He says that “the government plays a huge role in creating an environment of security but one that is free from fear”. This will lead to more opportunities for people to start new businesses, which will help them recover from a disaster.