Wasseem Boraie and Sam Boraie Named Top ROI Influencers

The power of influencer marketing has never been more substantial. A total of 1,902 people were surveyed, and 100% said they trusted online reviews as much as a personal recommendation from a friend or family member. That’s why the sheer number of followers is less significant when it comes to influencers, but more so, the ROI Influencers from their campaigns has grown exponentially in recent years.

For instance, Wasseem and Sam Boraie have been named top ROI Influencers by Forbes for 2017. One way they reach high ROI is by utilizing their already established platforms to promote other brands through sponsored posts on Facebook and Instagram.


Wasseem Boraie is the CEO of Medialets, which provides digital media trading solutions. The startup has quickly grown to become a leader in the programmatic marketing space.

Sam Boraie is the CEO of Samba TV, an interactive TV platform that collects data and viewers’ insights. The company also offers advertising solutions to businesses by using audience insights.

The brothers have a combined audience of 1,000,000 people on social media, allowing them to reach large amounts of people simultaneously with sponsored messages. Since they started their platforms, they have supported over 300 posts and 35 videos on behalf of other brands. These campaigns are worth more than 5 million dollars in total so far.

The brothers have an equally impressive partnership with The New Yorker. “The New Yorker is doing a lot of good work, and we are delighted to be a part of it,” the two said. The two were also named top ROI Influencers by Mashable in 2015.

With their combined audiences and experience, the brothers offer an incredible opportunity for brands who want to push their campaigns forward while increasing ROI. What makes them particularly compelling is that they have gained the trust of so many people and clients as influencers through their platforms, learn more about Boraie.