Alejandro Pena on the Essence of Sustainability in Business.
Alejandro Pena is the CEO of Keter Group- an Israel-based manufacturer of garden and home products. The Boss Magazine article provides an overview of Pena’s input in the company and how he has helped it accomplish and exploit ESG efforts to achieve competitive advantage. In the article, Boss Magazine depicts Pena’s organization as successful in implementing ESG efforts to achieve sustainable growth and economic development. In the four minutes read, the audience learns about the contributions of ESG to business growth and viable production. Likewise, the author offers illustrations of the impacts of ESG and sustainability on consumer habits by utilizing statistics from the Wharton School of the University of Pennsylvania.
Boss Magazine’s article portrays Alejandro Pena as a conscious CEO. Pena’s prowess is evident as he responsibly adheres to marketing and production guidelines. Through his leadership, the Keter group is seen in the article as a unique entity that values innovation and gives back to the community and the environment.
Alejandro Pena emphasizes how Keter has guaranteed its stakeholders sustainability measures through carbon reduction and the use of recycled plastic during production. According to the boss magazine, the above measure has contributed to efficient operations and environmental friendliness in societies close to the company’s manufacturing plants. Application of ESG efforts contributes to internal and external success in any business organization, rendering Pena’s assertions.
The pandemic period informed Keter’s production and leadership arrangements, given the social distancing difficulties at the time. However, Pena has mentioned that production and leadership have always been the company’s focal point, with the pandemic acting as a checkpoint for thefirm’s transport and distribution measures. Furthermore, the organization operates in more than seven locales globally, with North America and Europe among the parts.