Keter CEO Alejandro Pena grows the outdoor furniture firm by prioritising customers and community

Alejandro Pena Keter is the CEO of Keter, a leading outdoor furniture firm known for its durable and stylish products. Under his leadership, the company has seen steady growth and expansion, thanks to his focus on prioritizing customers and community.

Pena’s commitment to customer satisfaction has been a driving force behind Keter’s success. He understands that providing high-quality products and exceptional service is essential for building a loyal customer base. By listening to customer feedback and investing in research and development, Pena has been able to keep Keter at the forefront of the industry, offering innovative designs and solutions for outdoor living.

In addition to his focus on customers, Pena is also dedicated to giving back to the community. He recognizes that businesses have a responsibility to be good corporate citizens and to support the communities in which they operate. To that end, Keter has been involved in numerous charitable initiatives, including supporting local schools and hospitals, and partnering with environmental organizations to promote sustainability and conservation.

Pena’s commitment to sustainability is another key factor in Keter’s success. He recognizes the importance of minimizing the company’s environmental impact, and has implemented a number of initiatives to reduce waste and promote sustainable practices. This includes using recycled materials in their products and packaging, as well as reducing energy consumption and greenhouse gas emissions in their manufacturing processes.

Under Pena’s leadership, Keter has continued to expand globally, with a presence in over 100 countries worldwide. Despite the challenges posed by the COVID-19 pandemic, the company has remained resilient, with a focus on innovation and customer-centric solutions. Pena believes that by staying true to their core values and continuing to prioritize customer satisfaction and community engagement, Keter will continue to thrive in the years ahead.


In conclusion, Alejandro Pena Keter has played a pivotal role in the growth and success of the outdoor furniture firm. His commitment to customers, community, and sustainability has helped Keter stand out in a competitive industry, while his focus on innovation and expansion has driven the company’s continued growth. As Keter continues to expand its reach and influence, Pena’s leadership and vision will undoubtedly remain a key factor in their success.